Manifesto for Business Agility
We are discovering better ways of developing sense-and-respond businesses.
Through this mission we have come to value:
Market & Customer Sensitivity over Egonomics
Customer Outcomes over Company Outputs
Market-minded Collaboration over Top-down Communication
Customer-empathetic Organizations over Self-actualizing Organizations
Responsiveness over Speed
Hypothesis-generated Value over Assumption-constrained Results
Calibrated Business-capabilities over Integrated Business-functions
Human-centric Organizations over Self-preserving Organizations
While there is value in the items on the right, we value the items on the left more.
(Updated January 2019)
© 2019, the above authors.
This declaration may be freely copied in any form,
but only in its entirety through this notice.